YouTube is a great way to make money. In This video, YouTuber Teri Edmonds tells the why and how of using YouTube as a source of revenue. Hosted by Maui Economic Development Board at the Maui Arts and Cultural Center, the 3rd annual Hawaii Small Business Conference was the place to learn about using video marketing. Jules Kremer of Google, Mike Powers of YouTube and YouTuber Edmonds discussed the accessibility of these free tools to the person looking to improve their business.
A video MUST HAVE:
We hear people call you The Shoe Lady. Tell us about your business If The Shoe Fits:
I am a cobbler, artist, fashion designer and entreprenuer and my passion is being an artist. I opened If The Shoe Fits in 2001 and bought Maui’s only shoe repair in 2008. Amongst the designs I carried, there was a small selection for drag queens. It is this that made me famous for helping women with big feet. I have learned to make custom designs for my clients and it is how I express my creativity. I taught shoe making classes on the weekends to bring in extra money, but now I use that content to supply my YouTube Channel.
Why did you get started in video marketing and specifically YouTube?
I’ve always wanted my own show, specifically a “Cooking Show” for shoes concept. I’m inspired by Julia Child and her bold independence. The value she brought to her audience allowed her to succeed as she aged. When I looked into video marketing on YouTube, I saw others making money at it. The platform is free and gives me 100%control of my content. It has become free advertising for my store and custom designs.
How did you get started with YouTube?
I collaborated with other YouTubers. I first collaborated with Video Joe when he made a series of videos showing the workshop makeover of my cobbler studio. I saw Video Joe making money with his channel and it inspired me. I also collaborated with producer David Whitney on Mad Libs, The Secret Life of Shoes and a podcast called Yapping with Teri and Dave. I study other successful YouTubers like Think Media to learn better production skills, lighting, storyboarding and editing. My favorite studio equipment are my IPhone and the Ring Light. I also use the free editing software from Mac called IMovie.
What impact has YouTube had on your business?
YouTube has given my exposure both professionally and as an artist, locally and internationally. Sales have increased in shoe repair and custom designs. I have people sending me shoe repair from across the country because they see my videos. YouTube and affiliate marketing give me the opportunity to create passive, repeatable revenue with a single investment of time. I essentially make money while I sleep.
I have created over 160 videos. The top 10 videos have acquired over a million views and my goal is to generate $2,000-$4,000 monthly revenue from YouTube
Birkenstock repairs can be done at home by following 5 easy steps. In this video, shoe cobbler Teri Edmonds reveals her tips and tricks to make a used Birkenstock look new again. The best results can be achieved using the supplies listed below. Enjoy!
Step 1: Clean Uppers
Cleaning the uppers to the Birkenstocks is easy when using Lincoln EZ suede cleaner. Shake the bottle before opening and add 1/4 cup to a dish. Apply the cleaner with the suede brush and bring it to a lather. Wipe off excess with a dry towel or paper towel.
Step 2: Disassemble Shoe
Disassembling a Birkenstock can be easy or hard depending on the condition of the shoe and age of the glue between the cork and the soling material. If the glue is dry and old, it is likely the sole will come apart easily, as demonstrated in this video. Advanced sole removal instructions are provided in a video “Removing Birkenstock Soles” and a link has been included.
Step 3: Glue Upper to the Footbed
Using the original glue pattern as a guide, liberally apply contact cement to the strapping material of the Birkenstock. Next, apply the freshly glued strap to the sole where it will be fixed permanently. The glue should still be wet, but the objective is to establish a clean line where the glue is supposed to go. Wait 15 minutes and assemble the straps to the cork. This should be enough drying time to get a strong seal.
Step 4: Glue the Soling Material and Cork
Apply glue to both the cork footbed and the soling material and let dry for 20 minutes.
Step 5: Assemble and Trim
Once the glue has dried, the parts need to be assembled. Carefully aligning the sole to the cork footbed will make this project easier. Hammer these together and look around the edges to make sure the entire shoe is glued and sticking together.
Trim the excess sole using a sharp razor knife. Slow and safe is the key here. The closer the trim is to the shoe means that less finish sanding will be necessary.
HIGH HEEL HACKS EVERY GIRL SHOULD KNOW
High Heels are desirable to many women and also can be painful. In this video you will find the best tools and tips to make high heels as comfortable as possible. This video will help with high heels that are too big, too small, slippery on the sole, smelly, or just painful in regions in the foot. Shoe designer and cobbler Teri Edmonds has been specializing in high heels for 18 years and knows all the high heel hacks that work.
High Heel Hack #1 – Buy Shoes That Fit
Feet are at their largest at the end of the day. Shop in the afternoon and skip on the shoe that really doesn’t fit.
High Heel Hack #2- Tight Shoes
The best way to stretch shoes is to use a shoe stretcher. If you find it necessary to stretch your heels frequently than owning your own shoe stretcher is a great solution. A professional cobbler will also have a large variety of tools to assist in the more complicated stretches and shouldn’t cost more than $20.
High Heel Hack #3 – Loose Shoes
Loose Shoes are tricky to fix. The best solution in the current market are Tip Toes by Footpetals. They are meant for the DIY client and are easy to install under the ball of the foot inside the shoe. All Footpetal products come with an adhesive backing that sticks well to shoes.
High Heel Hack #4 – Slippery Soles
Non-slip soling material can be added to the bottom of shoes to prevent slipping. A professional cobbler will add a non-slip half-sole that fits the entire surface of the front sole of the shoe. This is the recommended method if the shoe has a thin sole or is worth protecting. An over-the-counter version is available from the link above or from your local cobbler. It is a peel and stick version that covers the general surface of the front half sole.
High Heel Hack #5 – Walking on Grass
Sole Mates is a wide heel protector that slips over the base of a high heel. It slides on, needing no extra glue. They are available in Narrow, Classic and Wide
High Heel Hack #6 – Smelly Shoes
Hydrogen Peroxide is an all-natural shoe cleaner and will help keep smelly shoe odors at bay. Apply the peroxide with a rag or cotton ball and allow the shoe to dry. To add an additional layer of protection, use a shoe deodorizer, also available from our Amazon link above.
High Heel Hack #7 – Alleviating Pain
Well fitting shoes and a proper pedicure are the top two steps to alleviating pain. Footwear companies such as Footpetals and Soul Mates offer comfort pads and accessories to relieve a majority of the daily “rubs.”
Dying a leather jacket is easy. In this video, cobbler and artist Teri Edmonds covers 4 easy steps to reviving an old black leather jacket. All products can be purchased from the links below to complete the jacket restoration just like a professional.
Step 1 – Patch and Condition
The best outcome of this project relies on good material preparation. In this step, check for holes or areas that need a thin leather patch from the inside. If a hole exists, use a soft, thin, leather. The patch is glued using contact cement. Press the glued side of the leather patch to the hole and let it dry for 20 minutes. It is recommended that the patch be dyed prior to glueing. If not dyed first, the glued area won’t allow the color of the dye to seep through.
After the patching, apply The Lincoln Boot And Shoe Care. Use a soft cloth and liberally apply the conditioner all over the leather and let dry. If the leather is extremely dry, use another coat until the suppleness of the leather returns.
Step 2 – Apply the Dye
Use Lincoln Leather Dye and a 2″ paint brush to apply the dye to the leather. Thick strokes look better on large panels of leather. The small daubers can leave small streaks and are hard to cover up on large panels. Start anywhere on the coat leaving plenty of room on the workspace counter to move the jacket around.
Step 3 – Condition Again
Liberally apply one more coat of the Lincoln Boot and Shoe Care all over the jacket and let dry.
Step 4 – Touch Up Paint
Angelus leather paints are a great way to touch up imperfections in the leather that the dye won’t cover. Using a blending technique, carefully touch up areas.
Stretching shoes is so easy to do that you can even do it at home! The following shoe stretching items make the job easy. The tutorial video included below with walk you through each step.
5 tips to Stretching your own shoes at home:
- Water, ziploc bag and freezer method – using a small ziploc bag, add water and close the bag tightly. Fit the Ziploc bag into the shoe where you are intending to stretch it. Once firmly in place, put the shoe in the freezer overnight. The water will expand as it freezes which will stretch the shoe. This method is simple and will create a gentle stretch. This technique is not recommended for genuine leather goods.
- Blowdryer/Heat gun method – This technique looks simple and yes, sometimes it is simple. It works best on synthetic shoes because the plastic warms up and can be manipulated. This technique should only be used if you feel confident in your application. Using the heat source of your choice, warm the shoe gently by keeping the heat source at least 12 inches away. Check the material as you go so that it doesn’t melt or over-stretch.
- Shoe stretcher method – Using a stretcher is my favorite process. It is very easy to do. Shoe stretchers come in various sizes and styles. There are some that stretch just the width and some stretch width and length at the same time. My favorite stretchers are wood and have an iron, or metal, handle. Most of the shoe stretchers come with attachments to treat the shoe in areas that are the most sore, such as bunyons.
- Have shoes professionally stretched – It is helpful to pay a professional to stretch your shoes if you have really troubled foot issues. A professional can help with bunyons, hammer toes and instep stretching.
- Maintain ideal shoe shape – Once you have stretched the shoe to your liking, add a cedar shoe tree to keep the shape of the shoe.
How to Dye Shoes Two Colors
This tutorial will show how to dye shoes two colors. A white dyeable fabric wedding shoe will be made over to match a dress. The theme of the garment is ivory with black polka dots as the top and a black base. The shoe will be dyed ivory and black and will be dressed with black Hot Fix Swarovski rhinestones.
Step 1 – Dye base ivory color and let dry completely overnight. Using the wool dauber, apply the ivory dye in a consistent motion until the entire shoe is covered in dye. Let the pair of shoes stand approximately 24 hours before applying the black dye.
Step 2 – Dye trim black. Three main tools to use are Q-tips, a small wool dauber and a small xPassion paint brush. Holding the shoe upside down, first apply black dye with a small Q-tip. The edge where color 1 and color 2 meet is the place to be most diligent. Dye has a tendency to bleed so practice with a sample material to see how much and how far. Use this information to determine how far from the edge your instrument should be.
Next, using the small wool dauber, apply a small amount of black to fill in the rest of the material to be dyed. Take care to apply the dye minimally with the dauber to avoid over wetting the material.
Finally, let shoes dry for a few hours. Overnight is best to ensure a completely dry shoe.
Step 3 – Apply Hot Fix Swarovski rhinestones. Pre-heat rhinestone applicator. Press applicator over the top of a rhinestone and wait until the glue melts. Then place the rhinestone in the desired spot. Remove applicator. It is helpful to think through a rhinestone patter before applying the rhinestones to create a clean, consistent pattern.