YouTube is a great way to make money. In This video, YouTuber Teri Edmonds tells the why and how of using YouTube as a source of revenue. Hosted by Maui Economic Development Board at the Maui Arts and Cultural Center, the 3rd annual Hawaii Small Business Conference was the place to learn about using video marketing. Jules Kremer of Google, Mike Powers of YouTube and YouTuber Edmonds discussed the accessibility of these free tools to the person looking to improve their business.
A video MUST HAVE:
We hear people call you The Shoe Lady. Tell us about your business If The Shoe Fits:
I am a cobbler, artist, fashion designer and entreprenuer and my passion is being an artist. I opened If The Shoe Fits in 2001 and bought Maui’s only shoe repair in 2008. Amongst the designs I carried, there was a small selection for drag queens. It is this that made me famous for helping women with big feet. I have learned to make custom designs for my clients and it is how I express my creativity. I taught shoe making classes on the weekends to bring in extra money, but now I use that content to supply my YouTube Channel.
Why did you get started in video marketing and specifically YouTube?
I’ve always wanted my own show, specifically a “Cooking Show” for shoes concept. I’m inspired by Julia Child and her bold independence. The value she brought to her audience allowed her to succeed as she aged. When I looked into video marketing on YouTube, I saw others making money at it. The platform is free and gives me 100%control of my content. It has become free advertising for my store and custom designs.
How did you get started with YouTube?
I collaborated with other YouTubers. I first collaborated with Video Joe when he made a series of videos showing the workshop makeover of my cobbler studio. I saw Video Joe making money with his channel and it inspired me. I also collaborated with producer David Whitney on Mad Libs, The Secret Life of Shoes and a podcast called Yapping with Teri and Dave. I study other successful YouTubers like Think Media to learn better production skills, lighting, storyboarding and editing. My favorite studio equipment are my IPhone and the Ring Light. I also use the free editing software from Mac called IMovie.
What impact has YouTube had on your business?
YouTube has given my exposure both professionally and as an artist, locally and internationally. Sales have increased in shoe repair and custom designs. I have people sending me shoe repair from across the country because they see my videos. YouTube and affiliate marketing give me the opportunity to create passive, repeatable revenue with a single investment of time. I essentially make money while I sleep.
I have created over 160 videos. The top 10 videos have acquired over a million views and my goal is to generate $2,000-$4,000 monthly revenue from YouTube