I have been selling wedding and prom shoes since the inception of If The Shoe Fits in 2001.
The best brand for quality and product availability year-round is Benjamin Walk. They offer prom, wedding and children’s shoes. They also offer wide sizes, and a variety of heel heights; any of the white shoes can be dyed other colors.
Hawai‘i is a fairly casually-dressed state, so I enjoy having the opportunity to dress up the women for special occasions. Schedule a consultation to find the perfect footwear for your event.
YouTube is a great way to make money. In This video, YouTuber Teri tells the Why and How of using YouTube as a source of revenue. Hosted by Maui Economic Development Board at the Maui Arts and Cultural Center, the 3rd annual Hawaii Small Business Conference was the place to learn about using video marketing.
Jules Kremer of Google, Mike Powers of YouTube and YouTuber Edmonds discussed the accessibility of these free tools to the person looking to improve their business.
Self-Made Video MUST HAVEs:
We hear people call you The Shoe Lady. Tell us about your business If The Shoe Fits:
I’m a cobbler, an artist, a fashion designer and an entrepreneur; my passion is being an artist. I opened the If The Shoe Fits store in 2001 and bought Maui’s only shoe repair in 2008.
Amongst the designs I carried, there was a small selection for drag queens. It is this that made me famous for helping women with big feet. I have learned to make custom designs for my clients and it is how I express my creativity. I taught shoe making classes on the weekends to bring in extra money, but now I use that content to supply my YouTube Channel.
Why did you get started in video marketing and specifically YouTube?
I’ve always wanted my own show, specifically a “Cooking Show” for shoes concept. I’m inspired by Julia Child and her bold independence. The value she brought to her audience allowed her to succeed as she aged. When I looked into video marketing on YouTube, I saw others making money at it. The platform is free and gives me 100%control of my content. It has become free advertising for my store and custom designs.
How did you get started with YouTube?
I collaborated with other YouTubers. I first collaborated with Video Joe when he made a series of videos showing the workshop makeover of my cobbler studio. I saw Video Joe making money with his channel and it inspired me. I also collaborated with producer David Whitney on Mad Libs, The Secret Life of Shoes and a podcast called Yapping with Teri and Dave. I study other successful YouTubers like Think Media to learn better production skills, lighting, storyboarding and editing. My favorite studio equipment are my IPhone and the Ring Light. I also use the free editing software from Mac called IMovie.
What impact has YouTube had on your business?
YouTube has given my exposure both professionally and as an artist, locally and internationally. Sales have increased in shoe repair and custom designs. I have people sending me shoe repair from across the country because they see my videos. YouTube and affiliate marketing give me the opportunity to create passive, repeatable revenue with a single investment of time. I essentially make money while I sleep. I have created over 160 videos. The top 10 videos have acquired over a million views and my goal is to generate $2,000-$4,000 monthly revenue from YouTube
Birkenstock repairs can be done at home by following 5 easy steps. In this video, shoe cobbler Teri Edmonds reveals her tips and tricks to make a used Birkenstock look new again. The best results can be achieved using the supplies listed below. Enjoy!
Step 1: Clean Uppers
Cleaning the uppers to the Birkenstocks is easy when using Lincoln EZ suede cleaner. Shake the bottle before opening and add 1/4 cup to a dish. Apply the cleaner with the suede brush and bring it to a lather. Wipe off excess with a dry towel or paper towel.
Step 2: Disassemble Shoe
Disassembling a Birkenstock can be easy or hard depending on the condition of the shoe and age of the glue between the cork and the soling material. If the glue is dry and old, it is likely the sole will come apart easily, as demonstrated in this video. Advanced sole removal instructions are provided in a video “Removing Birkenstock Soles” and a link has been included.
Step 3: Glue Upper to the Footbed
Using the original glue pattern as a guide, liberally apply contact cement to the strapping material of the Birkenstock. Next, apply the freshly glued strap to the sole where it will be fixed permanently. The glue should still be wet, but the objective is to establish a clean line where the glue is supposed to go. Wait 15 minutes and assemble the straps to the cork. This should be enough drying time to get a strong seal.
Step 4: Glue the Soling Material and Cork
Apply glue to both the cork footbed and the soling material and let dry for 20 minutes.
Step 5: Assemble and Trim
Once the glue has dried, the parts need to be assembled. Carefully aligning the sole to the cork footbed will make this project easier. Hammer these together and look around the edges to make sure the entire shoe is glued and sticking together.
Trim the excess sole using a sharp razor knife. Slow and safe is the key here. The closer the trim is to the shoe means that less finish sanding will be necessary.
High Heels are desirable to many women and also can be painful. In this video you will find the best tools and tips to make high heels as comfortable as possible. This video will help with high heels that are too big, too small, slippery on the sole, smelly, or just painful in regions in the foot. Shoe designer and cobbler Teri Edmonds has been specializing in high heels for 18 years and knows all the high heel hacks that work.
High Heel Hack #1 – Buy Shoes That Fit
Feet are at their largest at the end of the day. Shop in the afternoon and skip on the shoe that really doesn’t fit.
High Heel Hack #2- Tight Shoes
The best way to stretch shoes is to use a shoe stretcher. If you find it necessary to stretch your heels frequently than owning your own shoe stretcher is a great solution. A professional cobbler will also have a large variety of tools to assist in the more complicated stretches and shouldn’t cost more than $20.
High Heel Hack #3 – Loose Shoes
Loose Shoes are tricky to fix. The best solution in the current market are Tip Toes by Footpetals. They are meant for the DIY client and are easy to install under the ball of the foot inside the shoe. All Footpetal products come with an adhesive backing that sticks well to shoes.
High Heel Hack #4 – Slippery Soles
Non-slip soling material can be added to the bottom of shoes to prevent slipping. A professional cobbler will add a non-slip half-sole that fits the entire surface of the front sole of the shoe. This is the recommended method if the shoe has a thin sole or is worth protecting. An over-the-counter version is available from the link above or from your local cobbler. It is a peel and stick version that covers the general surface of the front half sole.
High Heel Hack #5 – Walking on Grass
Sole Mates is a wide heel protector that slips over the base of a high heel. It slides on, needing no extra glue. They are available in Narrow, Classic and Wide
High Heel Hack #6 – Smelly Shoes
Hydrogen Peroxide is an all-natural shoe cleaner and will help keep smelly shoe odors at bay. Apply the peroxide with a rag or cotton ball and allow the shoe to dry. To add an additional layer of protection, use a shoe deodorizer, also available from our Amazon link above.
High Heel Hack #7 – Alleviating Pain
Well fitting shoes and a proper pedicure are the top two steps to alleviating pain. Footwear companies such as Footpetals and Soul Mates offer comfort pads and accessories to relieve a majority of the daily “rubs.”
Dying a leather jacket made easy. In this video, cobbler and artist Teri Edmonds covers 4 easy steps to reviving an old black leather jacket. All products can be purchased from the links below to complete the jacket restoration just like a professional.
Step 1 – Patch and Condition
The best outcome of this project relies on good material preparation. In this step, check for holes or areas that need a thin leather patch from the inside. If a hole exists, use a soft, thin, leather. The patch is glued using contact cement. Press the glued side of the leather patch to the hole and let it dry for 20 minutes. It is recommended that the patch be dyed prior to glueing. If not dyed first, the glued area won’t allow the color of the dye to seep through. After the patching, apply The Lincoln Boot And Shoe Care. Use a soft cloth and liberally apply the conditioner all over the leather and let dry. If the leather is extremely dry, use another coat until the suppleness of the leather returns.
Step 2 – Apply the Dye
Use Lincoln Leather Dye and a 2″ paint brush to apply the dye to the leather. Thick strokes look better on large panels of leather. The small daubers can leave small streaks and are hard to cover up on large panels. Start anywhere on the coat leaving plenty of room on the workspace counter to move the jacket around.
Step 3 – Condition Again
Liberally apply one more coat of the Lincoln Boot and Shoe Care all over the jacket and let dry.
Step 4 – Touch Up Paint
Angelus leather paints are a great way to touch up imperfections in the leather that the dye won’t cover. Using a blending technique, carefully touch up areas.
Hours of Operation
Monday - Friday 10am - 5pm
(Closed for lunch, 1-2pm)
Saturday 10am - 2pm
250 Alamaha St., unit N-7 Kahului, HI 96732 ( next to Goodwill )